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Report: Global survey shows 80% of companies struggle to unify data assets

Organizations were drowning in data long before the pandemic. The era of centralized IT, data generation, and processing had given way to a rising tide of data generated in real-time by millions of devices and billions of transactions across their business.

Highlights from a global survey commissioned by data-streaming company Hazelcast include:

  • 629 businesses and IT decision-makers in the U.S., Europe, and Asia Pacific responded to the survey.
  • Of the respondents, seven in ten said they could convert more deals and special offers if armed with critical customer information at the time of engagement.
  • Nearly four-fifths struggle to unify the real-time and historical data they need to instantly engage prospects and customers and are losing potential revenue opportunities.
Infographic from Hazelcast Inc.'s report showing the Top benefits of combining real-time data with data at rest, 1 - faster engagement with customers + 2 greater opportunities for revenue growth + 3 a 360 degree view of customer across supply chain - report goes on to say ½ of companies surveyed for the report said that better connected and automation of existing business processes is held back by the inability to integrate cloud and legacy data. On top of that, there are challenges in migrating applications to the cloud - which include integration, security, and cost.

Above: Infographic from Hazelcast Inc.’s report showing the Top benefits of combining real-time data with data at rest

Image Credit: Hazelcast Inc.

With the constraints of centralized technology in the rearview for leading companies, data has become the foundation of competitiveness, with practitioners building data-driven applications and services capable of leveraging this data in new ways to better engage employees, partners, and customers.

Alongside opportunity, however, decentralization has brought challenges. Among them is the emergence of a new category of data silos and a spectacular growth in unstructured data. Decentralization has therefore seen data become harder to discover, process, and analyze.

At the same time, IT professionals building data-driven applications have found themselves adapting to new foundational technologies and architectures: cloud-native patterns and technologies such as microservices that have moved from the proof-of-concept stage to the heart of production.

These changes have come at precisely the moment IT is expected to deliver the data-driven applications that help their organizations find value in real-time transactions or analytics to remain competitive.

These long-term shifts are well documented, but in the last year, a fresh set of trends has emerged that will shape the future and further challenge those building data-driven applications.

Read the full report by Hazelcast.

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