Audio headsets are a part of a booming enterprise of gaming equipment world wide, and a brand new participant within the area is trying to tackle established powers. Epos is an impartial firm that can make gaming- and enterprise-audio gear. It is a by-product of the earlier joint effort between audio corporations Sennheiser and Demant Group, which has now come to an finish. Epos is specializing in constructing merchandise for a gaming viewers whereas additionally promoting Sennheiser’s gaming headsets beneath a brand new co-branded label.
Epos plans to launch its first gaming headset in October. Company president Jeppe Dalberg-Larsen and gaming advertising and marketing boss Maja Sand-Grimnitz are planning to couple this launch with a world publicity marketing campaign. That features a cinematic, sci-fi trailer that you could watch above.
While the corporate is standalone and impartial, it plans to nonetheless pull on Demant’s experience. The Demant household based the corporate in 1904 in Denmark, and it has labored in listening to applied sciences ever since.
Sennheiser, in the meantime, is taking its half of the joint effort and specializing in music prospects.
If Epos appears gung-ho concerning the gaming viewers, it’s seemingly for a very good motive. In April within the United States, gaming accent gross sales jumped 49% to $384 million for the month. And gaming headsets are among the many merchandise fueling that progress. More individuals are taking part in extra video games on-line, they usually need to discuss to their buddies. An excellent audio gadget is essential to that have.
Epos is aware of this, and it’s trying to get in on that motion.