Home PC News Thriver raises $33 million for virtual workplace wellness

Thriver raises $33 million for virtual workplace wellness

Thriver stated it has raised $33 million in a second spherical of funding because it strikes past company meals to the enterprise of digital well being and wellness.

The funding will allow Toronto-based Thriver to develop its “workplace culture platform” and develop its group to execute on a mission that appears much more necessary in the course of the pandemic — ensuring workers are in a very good frame of mind to work.

The firm began in 2016 as Platterz, with a mission of lifting company tradition by offering workers with good meals. Now rebranded as Thriver, the corporate is increasing, or possibly pivoting, from office meals provide to worker tradition applications that promote office wellness and worker engagement. Its new focus consists of schooling, group constructing, and wellness, stated Thriver cofounder and CEO Eran Henig in an e mail to VentureBeat. Henig stated Thriver had all the time deliberate to maneuver into new areas in 2021, with bodily actions like Escape Rooms and different experiences. Because of the pandemic, it’s now specializing in digital office tradition.

Virtual office tradition

Thriver (whereas working as Platterz) streamlined and standardized food-centric work tradition applications all through North America. It has served tens of hundreds of each day meals to workers at over 2,000 corporations, established partnerships with a whole lot of eating places, and processed greater than $100 million in food-related orders.

The Thriver office tradition platform now consists of digital experiences, well being and wellness initiatives, {and professional} improvement alternatives that convey workers collectively. Henig stated this new mission addresses the pandemic’s affect on corporations, which want to spice up engagement and retention of workers who’re compelled to make money working from home. The concept is to create culture-driven applications that work simply as successfully within the new hybrid and distant work actuality as they do in conventional workplace environments.

Above: Thriver actions dashboard

Image Credit: Thriver

The office tradition providing consists of the Treat Card, a reloadable pay as you go card that offers distant workers funds to pay for company perks and workplace necessities. Similarly, Thriver’s Group Ordering capabilities, that are used to offer each day or weekly office meals for workers and catering for conferences, is a method to feed workers by means of individually packaged meals.

With its Virtual Experiences providing, Thriver additionally allows workers to attach by means of actions like group health, cooking lessons, or psychological well being periods. All actions supplied by Thriver can be found by means of a centralized platform that helps groups monitor firm spend and optimize ROI and facilitates interactive worker suggestions by means of Slack integration.

The firm has 75 workers, and commenced piloting methods to transcend meals on the finish of 2019.

“From the outset, we have always been focused on culture,” Henig stated. “The vision has always been to master food and expand to additional culture-related verticals. Food remains an important pillar of focus for us, and with the expansion, there are now three other pillars: education, team building, and wellness.”

Henig stated an instance from one buyer features a weekly yoga class, month-to-month cooking, and mixology lessons, in addition to skilled improvement periods.

“The other thing that has prompted wellness as an area of focus is that life under the pandemic is very different now than it was six months ago months ago,” Henig stated. “And it will be even more different in the next year and beyond. With employees being isolated, wellness and mental health are a big area of focus for companies. With customers looking for a way to address this as part of their culture initiatives, we saw it as an opportunity to expedite our expansion to support this area.”

Viola Growth led the spherical, with participation from new buyers Vertex Ventures Israel, Union Tech Ventures, Journey Ventures, and FJ Labs. Existing buyers Aleph and Altair Capital additionally participated.

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