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Advanced Micronutrition Announces the Appointment of Faith Son as CEO to Lead the Healright Brand

New Leadership To Position Healright As Leader In Food-As-Medicine Revival

ORLANDO, Fla.–(BUSINESS WIRE)–September 3, 2020–

Advanced Micronutrition in the current day launched the appointment of Faith Son as Chief Executive Officer. Advanced Micronutrition is the maker of Healright, a groundbreaking, micronutrient-dense meals decision that helps gut nicely being and addresses extreme nicely being circumstances. This is the main appointment of a CEO for Advanced Micronutrition and is a strategic switch to decide its mannequin Healright as a frontrunner inside the food-as-medicine market and assemble Healright right into a world wellness mannequin.

This press launch choices multimedia. View the whole launch proper right here: https://www.businesswire.com/news/home/20200903005598/en/

Faith Son, CEO of Advanced Micronutrition and Healright. (Photo: Business Wire)

Faith Son, CEO of Advanced Micronutrition and Healright. (Photo: Business Wire)

Faith Son, CEO of Advanced Micronutrition, acknowledged, “I am thrilled and honored to join Advanced Micronutrition as its first CEO. As a veteran of the food industry, a self-proclaimed ‘foodie’ and longtime proponent of food as an intrinsic part of wellness, the opportunity to build Healright – particularly during this time of especially acute appreciation of the health of our community — is an exciting honor and privilege. I am looking forward to being a part of the journey to wellness for so many that need it.”

Jonathan Smiga, Co-Founder of Advanced Micronutrition and Managing Partner of KEEN Growth Capital, acknowledged, “We are excited to appoint Faith Son as CEO because she has a track record for developing and growing innovative health & wellness food businesses on a global scale. She brings a unique combination of experiences that span classic CPG brand management roles across multiple food and beverage categories, vertically-integrated ingredient and product development expertise, and cutting-edge innovation strategy capabilities. Combined with tremendous entrepreneurial energy and strong people leadership skills, we are confident that she is the right person to lead Advanced Micronutrition and build Healright into a respected global wellness brand.”

Faith joins the company with over 20 years of experience inside the meals enterprise. She is the earlier Group Vice President, Head of Global Marketing and Innovation at PureCircle, the fundamental producer of stevia plant-based components. In this operate, she partnered with meals enterprise avid gamers, ranging from the most necessary corporations on the earth to startups, to launch enhancements and reformulations leveraging stevia as a plant-based varied to sugar. Her administration spanned promoting, shopper evaluation, firm communications, innovation pipeline, technical suppliers, regulatory, and the Global Stevia Institute.

In addition, Faith had a varied career at Kraft and Mondelez with a mixture of widespread administration, innovation and firm roles. Her experiences ranged from Breakthrough Innovation Manager, launching Kraft’s solely up to date produce product, to Category Director for Kraft’s $1B+ Enhancers enterprise along with Miracle Whip and Kraft Salad Dressing to Senior Director, Global Biscuit Category Team. She drove best-in-class improvement of the $11B+ world biscuit portfolio by way of the creation of Mondelez’s first-ever world innovation pipeline, centered on the ‘fuel snacking’ market for world icon producers comparable to Belvita, Oreo and Club Social/Tuc.

Faith joins the company from her operate advising buyers inside the Food & Agriculture Practice Area at Clareo Partners, a primary innovation and improvement method consulting company, specializing in firm entrepreneurship.

Faith has a B.A in Political Science from Stanford University and an MBA from the Kellogg School of Management at Northwestern University and. She lives in Chicago, IL suburbs collectively along with her husband and a pair of daughters.

The Healright parts was developed by scientists on the USCF Children’s Hospital Oakland Research Institute (CHORI), in collaboration with the United States Department of Agriculture (USDA). It is backed by 15 years of evaluation and enchancment and 15 scientific analysis.

About Healright & Advanced Micronutrition

Healright is wholly-owned by Advanced Micronutrition, which is a portfolio agency of KEEN Growth Capital, an impression investing enterprise capital company. Advanced Micronutrition believes {{that a}} life with out the burden of sickness is attainable, by way of science-backed meals that improve nicely being and longevity. Healright Squares are an environment friendly non-prescription, micronutrient-rich varied that heals the human gut, thereby mitigating the causative outcomes of a quantity of sicknesses. Follow Healright in social media and be a part of further information or subscribe to a transformative nicely being program at Healright.com.

About KEEN Growth Capital

KEEN Growth Capital invests in early stage food-related corporations that generate vital social impression together with above market financial returns. KEEN has specific give consideration to healthful snacking, helpful meals and patented, science backed corporations that positively impression shopper nicely being, environmental and neighborhood wellness, and long-term sickness mitigation. Keen’s infusion of psychological and financial capital delivers enriched outcomes for all stakeholders whereas making a extra wholesome world. KEEN depends in Orlando. Ideas welcome everywhere. Visit KEENGrowthCaptial.com for further.

Statements relating to Healright meals have not been evaluated by the FDA, and these meals are normally not supposed to diagnose, cope with, remedy, or forestall any sickness or state of affairs. Customer outcomes may fluctuate and outcomes may not all the time replicate the outcomes printed in scientific analysis on the Healright Formula. Healright is not a medical group and our staff cannot give you medical advice or evaluation and no content material materials in any kind on this website online ought to be construed as medical advice or evaluation.

Addison Ames VP, Marketing
[email protected]

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