Home PC News Airtable raises $185 million to grow its low-code app platform

Airtable raises $185 million to grow its low-code app platform

Confirming rumors, Airtable instantly launched it has raised $185 million in funding at a $2.585 billion valuation — better than double its earlier $1.1 billion valuation. The data comes as the company’s progress accelerates, with a workforce of 300 staff and a purchaser base that options Netflix, HBO, Condé Nast, Time, IBM, Robinhood, Equinox, and 200,000 totally different producers, up from 80,000 as of November 2018. Airtable says it has closed “multiple” seven-figure affords via the pandemic.

IDC estimates solely 0.5% of the world’s inhabitants is conscious of learn the way to code. At the equivalent time, industries are turning to specialised software program program to resolve points made acute by the pandemic. Airtable targets to fulfill this need with a platform that helps clients with little to no coding experience develop their very personal workplace apps.

“Airtable enables anyone to build useful applications specific to their needs … A build-your-own-application approach enables more flexibility and customization than off-the-shelf tools or project management services can solve,” CEO Howie Liu instructed VentureBeat via e-mail. “With today’s launch, we’re enabling our customers to go the final mile in further customizing their use cases.”

“Organize everything” is the aspirational motto adopted by cofounder and Stack Overflow developer Emmett Nicholas, former Google Maps supervisor Andrew Ofstad, and serial entrepreneur Liu sooner than they revealed Airtable’s product to the world in 2015. The Excel-like extensible spreadsheet creator features a drag-and-drop interface and a software program program progress bundle (SDK) that helps the setting up and distribution of apps contained in the platform.


Airtable’s interface leans carefully on gestures — it’s how clients add fields and columns in a sheet and increment or decrement rows. Values substitute instantly, and built-in sharing devices permit collaborators to work alongside each other in calendar, gallery, and kanban views.

Airtable helps nearly any type of embed — like file attachments, prolonged textual content material notes, checkboxes, bar codes, and algorithms. Moreover, its graph engine hyperlinks data between tables intelligently, creating relationships which may be modified as needed.

To simplify onboarding, Airtable comes with “blocks” and various templates grouped into themes, lessons, and use circumstances. Blocks are a set of roughly 30-40 “mini-apps” that attain Airtable’s efficiency. Plenty of them are first-party, similar to the cloud imaginative and prescient block that makes use of laptop imaginative and prescient to detect objects in footage robotically. Others are third-party, similar to the block for Adobe XD.

Airtable says Frontline Foods, which supplies meals to frontline nicely being workers, constructed a personalized app that matches hospitals and totally different facilities with shut by native consuming locations. The app maps in precise time the place meals is most needed, ostensibly serving to reduce drive time, decrease your bills, and ship brisker meals to these supporting their communities.

A veritable who’s who of firms and apps — over 1,000 in all — work with Airtable, along with Asana, Dropbox, Box, Facebook, GitHub, LinkedIn, Slack, Stripe, and SoundCloud. Workflow automation firms Zapier and IFTTT act as a result of the connective glue, as an illustration allowing a Slack message, SMS, or e-mail to set off an Airtable database entry.


New to the Airtable platform are apps, the spiritual successor to blocks. From a storefront referred to as Marketplace, clients can arrange JavaScript-based apps constructed by the group or create their very personal efficiency inside Airtable. Automations are moreover launching this week and permit clients to automate repetitive processes by organising triggers for e-mail, message alerts, experiences, and job creation. (Automations work with G Suite, Microsoft Teams, Facebook, Twitter, Slack, Jira, and additional.) Lastly, a model new Sync perform lets clients share some (or all) of the custom-made views and information fields they protect in Airtable with totally different teams and organizations.

“In Airtable’s new Marketplace, where developers and others in our community can share apps they’ve built, we expect AI- and machine learning-enabled tools to be popular with our customers,” Liu acknowledged. “At launch, for example, you can install a custom app that leverages Google’s Cloud Vision API to give businesses … the power of AI and machine learning directly within their Airtable base. Customers can use the app to quickly classify images into thousands of categories, detect individual faces or objects within images, and build metadata on their image catalogs to do everything from moderating offensive content to enabling new marketing scenarios through image sentiment analysis.”

Gartner predicts there’ll be 4 times as many “citizen developers” as expert builders inside the next three years and that they will help to create virtually half a billion business apps and firms, boosting the low-code market to $52 billion. Airtable has opponents from Zoho, Smartsheet, and startups like TablePlus and Retool — to not level out Google, Microsoft, and Amazon. But the San Francisco-based startup is doubling down with new workplaces in Mountain View, California and Austin, Texas and 162 new staff, bringing its workforce to 280 people.

Thrive led the sequence D spherical, with participation from present consumers Benchmark, Coatue, Caffeinated Capital, and CRV and new backer D1 Capital. The spherical brings Airtable’s entire raised up to now to over $350 million.

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